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| KARAN VAID, MARKETING HEAD :: PROFILE |
- After graduating B.Com (Hons.) (Major in Marketing) in the year 2004 from the University of Windsor, Canada, Karan had taken various challenging assignments in Indian ad-agencies.
- Some of the ad-agencies where he associated with:
- Dhar & Hoon: Account Executive
- M&C Saatchi: Account Management
- Started his career with Dhar & Hoon as an Accounts Executive, he got an opportunity to handle clients like Sony, Nestle (Nescafe Packaging Designs), and Paras Milk & Ghee
- His responsibilities include:
- Liaison between clients and creative department
- Managing client’s advertising requirements:
- Plan development, budget assessment
- Account collections
- Coordination, administrative duties
- After joining M&C Saatchi as an Accounts Managemer in the year 2005,he has handled various accounts. Some of his important clients are Godfrey Philips, Hyundai Inverters.
His major responsibilities are:
- Liaison between clients and creative department
- Managing Creative concepts from conceptualization till final artwork stage
- Supplier and third party identification and negotiation
- Branding and Strategy development (Godfrey Phillips)
- Making and Assisting senior management in presentations and in conducting negotiations
- Projections and Forecasting
- Plan development, budget assessment
- Account collections
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